Research On The Strategic Planning Of Caofeidian Port

In this paper, in-depth analysis Caofeidian Port Group Limited interim basis for five-tenin which three to five medium-term internal and external environment, combined withobjective reality, formulate suggestions for the Group’s development strategy. PESTanalysis, SWOT analysis and linear regression prediction model is the methodologicalbasis of this article.Article begins with the use of PEST analysis, from the political, economic, social andtechnical depth analysis of four dimensions Caofeidian Port Group, the currentcompetitive environment, a clear opportunity Caofeidian Port Group interim five-ten andthirty-five mid-face challenges and point out the opportunities outweigh the challenges.From the macro environment, the interim five-to ten thirty-five interim Caofeidian PortGroup is an important strategic development opportunities and the window period. Fromthe political environment, the comprehensive deepening the reform of the bonus willgradually benefit Caofeidian port, providing a stable, fair and efficient marketenvironment for its development; economic environment, China’s continued economicgrowth and new urbanization will continue to advance the birth of the real economy, thedemand for commodities, driven by rising port throughput, help enhance the company’soperating results; from the social environment, the requirements of the environmentalmanagement objective changes in development, optimize performance assessmentindicators, prompted the company to focus on in the development process energyconservation, quality and efficiency; Finally, from a technical environment, the Group’semerging Internet technology provides a new tool for the development of innovativeapplications of emerging Internet technologies will help promote the Group to achieveleapfrog development. On this basis, the article using SWOT analysis on the Group itselfanalyzed, Caofeidian Port Group as Caofeidian Industrial Zone government-ownedbackbone enterprises in the transition process of development not only enjoys manyadvantages in resources, but also charged with the development and integration of portresources promote industrial development of industrial areas, to achieve the task Minato integration. Finally, based on historical data, by means of a linear regression predictionmodel, the article sums up the Caofeidian Port Group throughput analog functions, andthus worked out Caofeidian Port Group’s overall strategy and its functional strategies,clear Caofeidian Port Group’s strategic objectives The key elements of the vision, mission,etc., and the implementation of the strategic plan were elaborated.