| In recent years, with the enhancement of income level and the beginning of holiday-economy, the development of tourist industry appears powerful impetus; it takes more and more important roles in the economic development in our country. Nowadays, it has been a new economic increasing point. In order to keep their lasting vigor and vitality, each tourist destination is exploiting tourist resources and ptimizing or renewing their own tourist products continually. However, many destinations appear the sign of declination in our country. So, the following questions have aroused the scholars' attention: how to determine the development-stage of the tourist destinations correctly and how to adopt reasonable measures to promote the good development of tourist destinations and avoid or put off the appearance of declination.This article uses the life cycle theory in the research of tourist destinations' development-stage, gets Penglai as a research object, first defends each cycle stage and analyses the factors in the development of Penglai tourist industry in every stage, bases on the foundation of clearly analyzing president problem, in the direction of the tourist products' development trend, analyses its evolution of life cycle and studies tourist products' optimization bases on the life cycle theory, optimizes the tourist products and puts forward the suggests and countermeasures effetely, after optimization the tourist products will be more adapt the detailed market's requirement; outstands the requirement of individuality and experience; pays attention to enhance the service quality and the tourist brand's marketing. Goes a step further, finds effective control measures to. It has very important theory virtue and practical meaning in enhancing the attraction, competition, sustained development and other synthesize capability ,economic, society, cultural and other synthesize benefit as well as achieve the tourist destination's sustain development. |
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