The Warning Research On The Sustainable Development Of Real Estate Enterprises Based On Grey System Theory

Step into the track of the21st century, the real estate industry in our countryhas developed rapidly, and it becomes a pillar of our national economy. On the onehand, the scale of investment is increasing year by year, and on the other hand, thenumber of the real estate enterprises is larger and larger. But in recent years, as aresult of the combined influence of the national macro-control policies and thecomplex competitive external environment, the real estate market gradually enteredinto the periods of integration, and the real estate enterprises faced the risks ofmergers and acquisitions. In other words, the real estate enterprises meet the keymoment of destiny. It is very hard to survive in the tide of mergers andacquisitions for the real estate enterprises without the perfect strategic planning、theexplicit development goals、the strict capital management strategy and so on. Inorder to adapt to the complex and changeable market and avoid the fate of beingmerged, the sustainable development became the inevitable choice for the mostreal estate enterprises.Firstly this thesis introduces the warning theory of the grey system, and thensummarizes the origin and development of the sustainable development, and definesthe research scope of the real estate enterprises’ sustainable development，anddescribes the sustainable development competitiveness for a real estate enterprisefrom the brand、the product、the customer relationships and the capital, subsequentlythis paper builds the warning system of the real estate enterprises’ sustainabledevelopment. Secondly this paper establishes the index system for the warningsystem of the real estate enterprises’ sustainable development based on theevaluation index from the four different levels; and in order to uniform dimension,on one hand this paper quantifies the qualitative indexes of index system by thespecialist marking methods, and optimizes the quantitative indexes of index systemby the efficacy coefficient methods on the other hand. Finally, the paper uses thegrey system theory and the actual case on real estate enterprise to warn the situationof the sustainable development in recent years and forecast the sustainabledevelopment potential in the future by GM (1,1).The study is the pursuit to consider the long-term development of the realestate enterprise from the point of view of the enterprise. This thesis is expected tohave a more objective understanding of the own potential development ability andfind out the weakness on the long-term development for the real estate enterprises.Ultimately the more important object is to provide the theoretical reference basis forthe long-term development of an real estate enterprise and the healthy growth of the real estate market.