Study On Development Strategy Of Air China Inner Mongolia Branch Feeder Service

Regional air transportation is regarded as the important part in civil aviation which attracts a lot of attention from inside and outside of the industry. It is becoming an important subject regarding how to boost the development of regional air transportation and to better the economy and society. Regional air transportation of Inner Mongolia Autonomous Region has great potential in market demand due to the unique geographical conditions and vigorous economic development. If combining those factors together, Inner Mongolia Autonomous Region is richly endowed by advantages to develop regional air transportation. Air China Inner Mongolia Branch is undergoing crucial period of strategic transformation. In order to realize sustainable development, it is necessary to focus on the future, grasp the market opportunity, and plan out strategy of regional air transportation development, spontaneously improve strategic implement, and constantly strengthen competitive edge.Regional air transportation is a system which contains regional airport, regional route and regional aircraft. Through analysis on implication of regional air transportation and its status of domestic and overseas development, this article aims to clarify existing problems, and to obtain referential experiences.Based on the analysis of external environment and internal conditions, enterprise strategy is the overall, long-term planning and countermeasures which made for the survival and development in the market competition. The article gives a detailed analysis of environment and conditions of regional air transportation of Air China Inner Mongolia Branch, which involves different aspects including regional economy, market growth, passenger group and market competition. Based on the current operation and the prospect of aviation market, it is feasible for Air China Inner Mongolia Branch to develop the regional air transportation. By setting up Air China Inner Mongolia airline to establish leading strategic, and by connecting Inner Mongolia economic and tourism regions with low-priced and high frequency of flights to establish the direction of main and regional air transportation composed network, which will be formed the core competitiveness with efficiency advantage, cost advantage and brand advantage. This article gives the detailed planning of the operation mode of Inner Mongolia Airline.To solve the problem of strategic execution, and realize the comprehensive security of strategy implementation, at the end of this essay, it gives recommendations of security for strategy implementation from five aspects which includes implementing safety risk management and effective cost management, improving the efficiency by using information technology, strengthening quality and regional air transportation construction, and intensifying the organization, and human resources support. The research conclusions of this article are in the favor of the development of author company, in the meantime, it also gives the guidance to other airlines for the development of regional air transportation in the Inner Mongolia Autonomous Region.