On The Hotel Industry In Inner Developments And Strategies

In recent years, the economic&social development indicators of Inner Mongolia Autonomous Region are impressive achievements, the rapid economic development promote Inner Mongolia hotel industry into a stage of vigorous development, presenting as a hotel boom, scale, service of development pattern, announced the development of Inner Mongolia hotel industry enter a new period.This article research the present hotel industry strategic environment of China and Inner Mongolia, as well as analysis the region’s development status of economy and tourism comprehensively, pointed out the advantage of Inner Mongolia hotel industry in the development process. Also on this basis, found the main problems existing of this area hotel industry development at present, such as, high grade hotel is less in quantity, the hotel industry overall operating efficiency is low; practitioners is generally low quality, lack of high level managers; the means and mode of management is backward; enterprise culture construction becomes a mere formality; Econo Hotel development lags behind etc.. Based on the analysis comprehensive and reflection on these problems, this article holds that the current development strategy of Inner Mongolia hotel industry should be branding strategy, collectivize strategy, information strategy, diversification strategy, talent strategy and so on. In the development process of Inner Mongolia hotel industry, not only to draw lessons from domestic and international successful development experience, but also to create development mode suitable for the actual situation in this region. Perfecting the function of hotel product constantly; electronic information technology and chain operations as the combination; Econo Hotel, green and environmental protection, energy saving, safety, health will be the trend of Inner Mongolia hotel industry development in the next.