The Research Of Functions Of Internet Product Manager

With the rapid development of China’s Internet industry, the requirement for the internet product manager is increasing rapidly. Compared with the products of traditional industry, the internet product is characterized by the fast update speed and user centered design. As a result, the functional requirement of internet product manager is quite different to the traditional industry. Nowadays the functions of product manager of Internet industry are defined based on the personal experiences in books and articles, which is lack of a large number of sample data analysis. The internet companies are also confused about the functions of internet product manager.In order to define the functions of internet product manager, this paper uses the method of quantitative analysis and qualitative analysis. Based on the hiring requirements of120internet companies, this paper analysis the job descriptions and make some statistics, which is combined with the information of interviews with internet product managers and the internet product manager meeting. Then this paper summaries the main function of internet product manager. In order to clarify the specific function of internet product manager, this paper magnifies the function of internet product manager in each stage of internet product life cycle. The main conclusions are as follows:the main functions of internet product manager are market research, user research, product planning and design, project management, product management and marketing. In every life cycle the function of internet product manager varies.With the analyze of the requirements of internet product manager of120companies, and the information collected by the interactive website, this paper summarizes the ability of internet product manager, and compares the ability of internet product manager and software project manager.The result of this paper could not only pay some contributions to the research of the functions of internet product manager, but also provide references for the Internet companies to utilize talented people.