Study On The Tobacco Companies Network Marketing System Of N City

Along with our country joining the WTO, the international framework convention on tobacco control came into force, the international tobacco companies into the domestic market, foreign tobacco products tariff reductions and for the sustainable, rapid development of China’s tobacco industry has a certain impact, in our domestic and international tobacco industry produces contradiction have become obvious. As domestic cigarette market competition intensifying, and under the protection of the monopoly system, how to make tobacco commercial enterprise marketing mode from the past traditional marketing mode to modern marketing model, how many scattered, the scale of retail customers and orderly organization, the overall functions of cigarette sales and distribution network system, the more firmly control cigarette market, cigarettes in China to realize the sustainable development, it is extremely important and urgent task before us.Against will face after China’s accession to the world trade organization (wto) foreign tobacco enterprises to enter the Chinese market and China’s tobacco monopoly system must make corresponding change the reality, the author thinks that the effective use of cigarette marketing network system to improve the economic benefits of China’s tobacco industry and efficiency, optimize enterprise resource allocation, expand bigger development space in the future play an important role. This paper based on the theories of modern marketing and e-commerce related, based on the thesis research background and the macro environment analysis, this paper discusses the network marketing is the inevitable trend of cigarette marketing development.Based on many years’ working practice of the author and cigarette marketing research as the foundation, access to a large number of marketing, e-commerce, network marketing and other related materials and documents; Industry for reference the successful experience of other units, theory with practice, the N city tobacco business network marketing system has carried on the SWOT analysis, the N city tobacco company how to use marketing strategies to establish a sound market economy oriented tobacco products marketing network system are studied, and based on this, advances some suitable N city tobacco company in practice of the construction of the network marketing strategy and method, propose solutions and implementation steps, through the innovation management concept and operation mode of optimization to achieve the purpose of comprehensive enhance the level of network construction.