The Real Estate Development Enterprise Development Mode Research Based On Knowledge Capital

In knowledge economy era, as the real estate market downturn,real estate development enterprises rethink and design valueproposition. Under this background, the construction based onknowledge capital operation mode of development, has importanttheoretical value and practical significance.This paper uses the case analysis method, to clarify theknowledge capital in the core position in the real estate developmententerprise development, by demonstrating knowledge capital contentand results of operations, for real estate development enterpriseknowledge capital operation advice, promote the application of theknowledge capital in the real estate industry.At first, this paper in-depth discussion about knowledge,information and documents made clear the theoretical basis for thisarticle, on the basis of the knowledge capital as one of the contentsof the elements of capital, to clarify the point of view and train ofthought, on this basis, through the case analysis and theory discus-sion, give priority to with case analysis, research real estatedevelopment enterprise development mode based on knowledgecapital, clear the knowledge capital has become a real estatedevelopment enterprise’s core competitiveness, which is the corecontent of this article. Conclusion is the intellectual capital as a newand important capital form, plays a decisive role to the developmentof enterprises, how to apply the knowledge capital, to promoteenterprise development to make the knowledge capital appreciation,promote enterprise’s core competitiveness, for the development ofthe enterprise becomes very critical.This article innovation point is that from the perspective ofknowledge capital, real estate development enterprise developmentmode to explore, the conclusion is trying to help real estate development enterprises get more long-term development.Due to insufficient accumulation theory basis, this article alsohas many shortcomings, need further in-depth research. In theconcrete practice of the real estate development enterprisedevelopment, combine the knowledge capital and the developmentof enterprises needs to be a long way.