The Study On Innovation Dynamic Mechanism Of CH Group

In our household electrical appliance industry, color TV industry is one of the openearliest professions, also market melt profession with highest level. Generally speaking,Color TV industry belongs to the capital labor intensive industry, having thecharacteristics of the scale economic advantage, development of the mature period, thelow enterprise average profitability, the lack of core technology etc. Set the global colorTV sales statistics in2012as an example, China’s color TV sales compared to thenumber of global32, and the number of nearly70million sets. In such a large numberof sales, it really misses the key parts and the Core technology. For a long time, colortelevision enterprise has always been in the technology of black holes, which lead toenterprise’s competition in the low end of industrial chain. In this context, Analysis andresearch on China’s color TV enterprises (CH Group) on behalf of the enterprise’sinnovation dynamic mechanism has been an important strategic significance.This paper is an essay about the study of Innovation Dynamic Mechanism in theTV industry representative enterprise (CH Group).This paper is divided into fivechapters. Chapter Ⅰ: Introduction. It introduces the background and significance,research purpose and content, related research status at home and abroad, relatedinnovation theory and CH Group profile. Chapter Ⅱ: CH Group innovation mechanismsituation and problem faced. It analyzes the strategy evolution process and the buildingof innovation activities of CH Group. Chapter Ⅲ：cite cots of facts and examples toanalyze the problem of CH Group innovation power shortage. Chapter Ⅳ: form CHGroup sustainable innovation dynamic mechanism countermeasures. By the results ofthe analysis, propose the solutions. Chapter Ⅴ: Conclusions. Look far ahead the maincontribution and next steps.We can find a lot of documents about the study Of Innovation DynamicMechanism, but it is lack of articles which analysis around enterprise innovationsituation and the demand, which also form the countermeasures. This research will fillin the blanks. In this paper, the study will start from CH Group’s actual operation, thinking over the innovation problems which will guide to the researched enterprise andindustry.