| Since2011, the purchase of heavy pressure, limit, limit order under the loan, real estate enterprises residential sales affected. Many real estate development enterprises to seek a way out, one began to industrial transformation and became a lot of enterprises "weiweijiuzhao" policy on war game. And tourism real estate is in this context by virtue of its policy and resource scarcity advantage by investors favor, become a high-profile market new favorites.In this paper, based on the theory of tourism real estate, such as the tourism real estate development economics theory, tourism real estate space development theory, tourism central place theory, tourism real estate development of the theory of sustainable development of tourism real estate development for deeper understanding and the understanding. Then, Then, mainly is carries on the macroscopic, microscopic analysis of Jiangxi tourism real estate, tourism real estate needs were analyzed separately, and the development space of Jiangxi province tourism real estate is a simple analysis.The focus is on the market positioning of tourism real estate projects West Tourism Development Co. Ltd, uses the theory of supply and demand, tourism central place theory for market positioning analysis, combined with the west tourism real estate projects, the project background, project, project development of cognition in the concrete analysis.At the same time, according to the case model, on the west tourism real estate project development strategy and positioning of the analysis, the overall positioning of the project.to the Jiangxi province tourism real estate development status and tourism real estate development environment is analyzed. Then, through the tourism real estate project in Wuning County, the overall positioning and overall describes the process of west tourism development limited tourism real estate project market positioning. |
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