Study Of The Chengdu Automobile Recreational Culture Industry Development Based On The Value Chain

It is more than ten years since china entered the WTO, many of the worldcompetitiveness strong automobile enterprises has been into our country. Economicglobalization and China’s accession to the WTO makes auto cultural entertainment industryface a wider and increasing fierce competition in marketing. More than30years of reformand opening up to China’s auto industry seeking innovation and development andfree-standing self-improvement efforts have shown that speed up the process of theindustrialization. China’s auto enterprises must set up the long-term sustainable developmentstrategy, more cautious with regard to its enterprise development faces a lot of impact at homeand abroad, car companies should integrate external markets, wealth, physical resources toprevent themselves and dissolve the empirical risk, explore its both ends of the extension anddeepen the development of industrial value chain.Chengdu as a central city in southwest of China, the industry is so strong and play aexemplary role, economic growth pole in the southwest of the development, under the goalof industry development more to find a way of high-end industry, Automobile recreationalculture industry will become an important growth point for the development of auto industryand energy.With Michael porter’s value chain theory and others as the basis of the article, theintegrated use of comparative analysis, inductive and deductive method theory knowledge, byadopting the combination of quantitative and qualitative analysis methods, fully carries on thetheoretical and empirical research, comprehensive analysis of auto cultural entertainmentindustry of chengdu. now Article first is an extension of the automobile industry value chainanalysis, combining as the edge of the car culture industry of automobile culture backgroundof the entertainment industry as a starting point, the basic definition of auto culturalentertainment industry and elaborates the basic rule, the retrospective analysis the world fourbig motown development automobile culture under the background of the entertainmentindustry, explores a successful development of the industry in the world of subdivisionindustry and the development direction of the future; Then analysis of the automobile cultureentertainment subdivision industry development present situation and development trend inour country, concludes that the industry’s overall development present situation in our country.Followed by analysis of chengdu automobile culture entertainment value chain discovery-chengdu has a complete value chain of auto industry, feasibility analysis, in turn, the industry development of chengdu, chengdu has a unique and suitable for development of auto culturesoil of the entertainment industry. After, the article put forward to fit the development ofchengdu automobile culture entertainment industry five segments of the industry anddescribed in detail, put forward suitable for chengdu on the six paths and development of theindustry. Finally, through the analysis of the previous part, concluded that the innovationpoints of this paper, namely: the automobile culture entertainment industry research is less,the time is shorter, the literature how to describe the phenomenon, has not formed the systemof the theoretical results. Development on a regional central city auto cultural entertainmentindustry, should choose several segmentation categories as a development focus, how toposition in line with the strategic target, and how to carry out the development path selectionproblem in detail and effective in the city’s industry, this paper has certain theory value andpractical significance. In order to provide reference for the development of the industry inother regions.