Research Yiyuan Development Of Eco-tourism Strategy

In this paper, based on the reference from the domestic and foreign experts and scholars research, combined with the Yiyuan County the actual status of the development of ecotourism, research the Yiyuan eco-tourism problems and development strategy.By Yiyuan status of the development of eco-tourism SWOT analysis, first review the Yiyuan development of eco-tourism strengths including natural ecological environment livable, beautiful scenery and natural beauty, unique and typical geological resources, a rich and ancient cultural heritage sites deeply rooted cultural connotations. The Yiyuan development eco-tourism weakness including underdeveloped infrastructure, insufficient capital investment, rationalize the management system is not enough, the lack of tourist products. Analysis Yiyuan development of eco-tourism opportunities is located in Lu, has become increasingly prominent location advantages; the public tourist destinations from cities to rural transformation; well-known eco-brand has "yiyuan Apple". Analyze Yiyuan development of eco-tourism threat of is the scenic competitive situation is very urgent, promotional relatively single travel acute manpower shortage. SWOT matrix analysis and SWOT analysis of multi-factor cross to draw the typical tactics.Analysis based on market research and segmentation Yiyuan tourism market, with reference to the experience of the neighboring Yinan, Mengyin, Liangshan scenic typical development, then put forward the Yiyuan eco-tourism development envisaged:First scientific orientation, clear objectives also need to speed up shaping the brand, innovation means of propaganda, innovation rationalize the system, efforts to increase investment, improve facilities, train tourism personnel. Then discusses the specific planning ideas and measures to:improve the eco-tourism project planning, streamline management mechanism to integrate tourism resources, to create a special tourism products, and at the same time to establish a diversified investment mechanism to speed up the scenic infrastructure construction and scientific and effective publicity promotional mechanism, vigorously strengthen the building of tourism personnel in order to ensure the sustainable development of eco-tourism and socio-economic. Finally we select the Yiyuan "farmhouse" as a typical tourism product for specific development strategy research.The concluding section summarizes the remaining issues through research and exploration the drip derived results and a variety of causes. System theory and dialectical materialism thought throughout the entire process. Basing on theoretical research, the paper focuses on practical applications. The research not only in theory, the formation of a recognition system, also provides a clear operational thinking in practice. We draw tourism geography, tourism economics, landscape ecology research methods and means to reveal Yiyuan development of eco-tourism the necessity and feasibility, build a theoretical framework for eco-tourism development strategy has practical significance for the development of eco-tourism in Yiyuan County.