Research On The Development Strategy For AB Business Club

Since the implementation of the Reform and Opening-up Policy, China has achieved a rapid progress in the development of its economy, culture and society, which consequently changed the life and work consciousness of the business people, who stopped discussing business sitting in the solemn office and going to standardized business hotel, instead they prefer a working environment where they can also be entertained for life. In addition, business people need to negotiate business issues, refreshed themselves with new information, and look for business partners, which can not be attained at any other places rather than the business club, so the emerging of business club greatly satisfies the need of the business people.The increasing internalization and economic prosperity of the metropolis in China greatly nourishes the robust development of high-grade business club in recent years. It is an emerging industry in China’s service industry, at the same time, it is an industry facing impressive challenges and promising opportunities for development. As a special business pattern, business club has its unique value in terms of business operation.With analysis of6chapters, with enterprises strategy management theory and tools, and SWOT analysis method, this thesis made analysis of the external macroscopic environment and the industry environment and identified the opportunities and threatens that AB business club is facing. With the analysis of the internal environment of the business club, and also together with its actual situation, this thesis found out the advantage and disadvantage of AB business club, to help the club develop its own advantage, diminish or reduce its disadvantage, to fully seize and use the opportunities, relieve threatens, so as to make a realistic and flexible strategic objective. Based on the actual situation of AB business club, it helped to make the development strategy for AB business club, that is development strategy of cooperation for win-win situation, competition strategy of making difference, and growth strategy to benefit. It also adopted specific and strategic guaranteeing measures. It is very positive and important for AB business club to participate the market competition, to gain advantage in competition and develop itself in a good way. It will serve as strategic guidance for its development in the coming few years and will also hopefully provide some reference to the development of other business clubs.