Research On The Exploitation Of Camellia Popular Science Tourism In Fangchenggang City

The tourism plays more and more important role to social economy development in recent years. As the new forms of tourism are emerging continuously, the popular science tourism has been a rising point for tourism development. The popular science tourism can adapt the rules of times development, meet the demand which people pursue scientific knowledge, combine the leisure and entertainment tourism with scientific knowledge, make this mean of travelling in good graces.This thesis takes the camellia of Fangchenggang city as target, research the popular science tourism of camellia of theme. Thesis is composed these parts below. The first chapter mainly expounds the background, meaning, methods, contents, the progress and recent advances in research. The second chapter mainly expounds the general situation of the popular science tourism of camellia in Fangchenggang city and analyse tourist source market of the popular science tourism of camellia which include tourist structure and tourist behavior. The third chapter mainly analyse the exploit content of the popular science tourism of camellia in Fangchenggang. Make the Promotion and Sales for the products, include the products exploitation, marketing, operation management. The fourth chapter mainly sums up the measures and resolvent during the camellia popular science tourism exploitation. The fifth chapter is conclusion and discussion, summarize the conclusions of thesis, raise the discussions that didn’t study yet.The conclusions of thesis consist of six parts. First, the camellia popular science tourism exploitation in Fangchenggang city has economic benefits, social benefits, ecological benefits, and the exploitation of science tourism is feasible. Second, the camellia popular science tourism exploitation in Fangchenggang city must give attention to affect that consumption react to tourist satisfaction, must enhance software and hardware to improve the quality of service of tourism. Third, the exploitation of camellia popular science tourism of Fangchenggang city must solve the problems that experience property and participation,make sure that combining tourist activity with popular science work. Fourth, the exploitation of camellia popular science tourism of Fangchenggang city should pay attention to elderly and students, enlarge influence scope of products, raise up the impact of products gradually. Fifth, the exploitation of camellia popular science tourism of Fangchenggang city demand industrial linkage, achieve brand effect of popular science tourism. Sixth, the trend of economy exploitation of Fangchenggang city is so fine that the marketplace of camellia popular science tourism has great potential.