Pure Water Marketing Strategy Research Of Dezhou Rising Company

The premise of an investment project is that the product or service should beable to meet market demand farthest. In the fierce and changeable competitionprocess of economic development，the person ho can find and seize the marketdemand point, namely the business opportunities， who will be able to create andown wealth. Water is one of the three major elements of human existence， no onecan leave it. With the widespread attention to the improvement of the living standardand health consciousness, people are increasingly concerned with the quality of theirdrinking water. Rising Company is only pure water enterprise in De Zhou industrial.The core brand "the rising water" is De Zhou’s well-known trademark. The companyhas always focused on quality of water and the advanced purification process,which develops very quickly in recent years, In a very short period of time, it is in aleading position, and create many splendid in the market. Although there are WaHaha, Nong Fu spring, Master Kang, Nescafe and many other brands in the market,and they have their own production focus. On the whole, pure water is essentialbrand. This paper is divided into six parts:The first part is the introduction, mainly introduces the research background,research review, research content, research methods, research characteristics andrelated concepts. The second part mainly expounds the theoretical foundation ofRising water company in DeZhou market. The third part mainly expounds thepractice investigation on marketing of domestic enterprises in pure water. The fourthpart mainly analyzes the marketing status of Rising water company. The fifth partmainly analyzes the water demand of De Zhou market. The sixth part mainlyintroduce pure water sales strategy from the product, price, channel, sale service ofthe Rising pure water in De Zhou market.The company has always focused on quality of water and the advancedpurification process, which develops very quickly in recent years, In a very shortperiod of time, it is in a leading position, and create many splendid in the market.