Research On Core Competence Promotion Of Liuzhou Automobile Manufacturing Enterprises From The Perspective Of Supply Chain

The core competence is put forward for the first time since1990has quickly attractedthe concern of the society, through continuous cultivation and promote enterprise’s corecompetitive ability of enterprise so as to produce the positive role of enterprise has beenwidely recognized. The complexity of the automobile industry determines the formationand promotion of automobile manufacturing enterprise core competence and the supplychain member’s contribution is inseparable. Liuzhou automobile manufacturing enterpriseafter decades of development, relying on Local good supply chain system, in the marketcompetition gradually formed its own competitive advantage. Thus, on the fully premiseof Liuzhou automobile manufacturing enterprises actual situation, this paper try to base onthe research of supply chain, on how to promote Liuzhou automobile manufacturingenterprises core competitive for theory analysis and positive analysis.This paper first analyses the basic situation and growth environment of Liuzhouautomobile manufacturing enterprises, then find out the influence factors of Liuzhouautomobile manufacturing enterprises core competence, Then, use the value chain analysisthe constituent elements of automobile manufacturing enterprises core competitiveness,From the Angle of supply chain constructed Liuzhou enterprise core competitivenessevaluation index system, from organization management competence, enterprise culture,human resources management competence, partner relationship management, marketingability, logistics integration ability, information integration ability, manufacturingcapability and technical R&D capability and others to evaluation the core competences ofenterprises.Then introduced several commonly used evaluation method of core competence, thenselects AHP method and fuzzy analysis method to evaluate the Liuzhou enterprise’s corecompetitiveness index system, and find out the main conclusions are Partner RelationshipManagement, Marketing Competence, Logistics integration Competence,Technical R&Dcapability and manufacturing capability. Then put forward some suggestions to improvethe core competence of Liuzhou automobile manufacturing enterprise, first of all, the localgovernment should build a good platform to promote Liuzhou automobile manufacturingenterprises core competence. Secondly, should build a completely supply chain system incore of Liuzhou automobile manufacturing enterprises. Thirdly, inside of the enterprises,they should fully play the advantage of the cost control, technological innovation andproduction management, make up their disadvantage, then promote Liuzhou automobile manufacturing enterprises core competence.This paper aims through the view of supply chain to analysis the advantages anddisadvantages of core competence for Liuzhou automobile manufacturing enterprise in theprocess of enterprise production and management, then provide some beneficialsuggestions or Liuzhou automobile manufacturing enterprise.