Research On The Strategic Transformation Of Guangdong Telecom Planning & Design Institute Co., Ltd.

The communications industry China in more than 20 years of rapid development, has built the world’s largest communications network, broadband data network, wireless network, service user group is the world’s largest economy, but also for the prosperity and development of China provides communication security and information service support, in order to improve the production efficiency, made a great contribution to promote business exchanges. On this basis, the entire communications industry has formed a series of complete industrial chain. Communication reconnaissance and design enterprises as a vanguard of communication engineering construction, undertake overall planning, planning, cost control, to guide the construction work in the whole course of the construction of communication networks. Due to the system, survey and design enterprises are basically formed by the original operators restructuring, has a natural advantage of state-owned background and policy protection.In recent years, along with the national policy, the industry environment, social development every link in the chain is subject to different degrees of impact. Communication reconnaissance and design industry is also faced with communication survey and design market is open to the public, to reduce barriers to entry, construction project forced open tender, the negative factors of corporate and individual qualifications further liberalization of macro policy; at the same time, increasingly fierce competition between operators, operating costs continue to compress, LED to the construction of part of the cost reduction, including survey design fee; in the tariff reduction at the same time, the service requirements are constantly improve, communication reconnaissance and design enterprises per capita labor productivity declined, operating pressure increases. In addition the design institute and open competition and rising cost of all social life, the impact on the business.In this case, how to avoid the adverse factors of the external communication of survey and design enterprises, maintain the competitive advantage, to maintain the stability of the business structure and income growth should be on every management personnel problems. This article is in this case, according to the enterprise strategic management theory and the transition in Guangdong Province, planning and designing institute of Telecommunications Co. Ltd (here in after referred to as GPDI) as the object, how to design and research of communication enterprise strategic transformation.In this paper, through the strategic management of the enterprise and the transformation theory, the competitive five forces and SWOT analysis as a means of communication, first of all from the design industry development, industry size, industry policy background, understanding the macroscopic state, and then find the five competitive factors in the travel industry, combined with the industry at present change the background to plan the industry competition pattern of the future and the survival of the state, put forward the future direction of development of the industry design of communication between enterprise’s competitions will be more market-oriented, service more cost-effective, and trade barriers will be gradually broken, means that the alternative products increased, potential competitors may enter at any time, the buyers of the product that the telecom operators prefer to see the competition situation, and even promote competition. From the view of the enterprise life cycle, the current design of industry life cycle has entered a mature stage, the next few years the communication design industry will gradually shift to a recession, but the whole industry is to small profits era.But the future of communication reconnaissance and design enterprises, should be a low operating costs, to master the core technology ability, at the same time with quality and efficient operation system, in order to strengthen the development and survival of the fierce competition in the market environment, which is the GPDI. Next, through the description and analysis of the overall GPDI SWOT Design Institute, to find out the internal problems, develop strategic transformation goals, new principles and ideas, and on this basis, mainly to make the solution measures from organization structure, system process and supporting system, assessment and incentive three aspects, focusing on the enterprise transformation objectives, and should pay attention to the process of transformation of the problem.Through the above research, a clear understanding of the development of the whole communication we can design industry, at the same time of Guangdong Institute made the transition in the next development and operations, to promote the development of better and faster enterprises from the strategic level.