Research On The B2C Network Financing Service Model

Financing difficulties are the major challenges for small and micro enterprise，Banking lending is the preferred external finnancing channel for SMEs. But due toSMEs cannot provide appropriate financial statements or collaterals, in addition tobank’s complex loan process, small and micro enterprises are facing high borrowingcosts long time in place. With the rapid development of network technology,information technology and innovative financial services, there emerged B2Cnetwork financing services which can effectively solve these problems. Unlike Peerto Peer lending services, B2C network financing regards network as a platform,integrates the information of financial institutions and SMEs，builds an informationbridge for money supply and money demand, achieve the purpose of reducingasymmetric information and transaction costs for both sides, reach the rationalallocation of resources. In the practice this kind of service is called B2C networkfinancing services. This kind of service platform adhering to the principles of"service only, not absorpting money, not lending money," this principles provides anew ideas to solve SMEs’ financing problems, and to a certain extent, has solved theproblem of SMEs’ lack of funds, at the same time helped financial institutionsexpand their credit business space.Although B2C network financing services platform play a significant role insolving the financing difficulties of small and micro enterprises, there exist imperfectlaws and regulations, unclear market access and exit standards in the developmentprocess. If these cannot be taken effective measures to solve, it will create legal risksand financial unsecurity, even disrupt the financial order. As China’s first B2C onlinefinancing service platform6677bank meet with major changes in2013, this kind offinancing platform gradually attract attention by academia and practical.This paper focuses on the pattern of B2C network financing service platform,according to practice, the financing service platform will be summed up as theelectricity supplier pattern, business pattern and government pattern. This paper tries to analysis each pattern and obtain the comparison results. Then make a detailedanalysis of representative enterprises and draw lessons. At last and make relevantsuggestions for common problems that exist in their development process, aim toachieve platforms’ healthy development and provide better service for our small andmicro enterprises.