Investigation And Research On Integrated Information Service Platform Of Rural E-commerce In Shenyang Yinong Network

The "three rural issues" is the biggest task faced by the party and the social development.With the rapid development of the Internet economy and the continuous maturity of information technology,the application of e-commerce to "agriculture,rural areas and farmers" is an important means to improve rural economic development.The government and enterprises develop rural informatization by means of mobile Internet,large data and other advanced tools,and provide various value-added services for rural areas through the network platform to expand agriculture.Village informatization.In this context,rural e-commerce information service platform has reached the peak of construction,and has been constantly improved in application and practice.Shenyang Yinong network information service platform is based on the national "information into the village into the household project" and the establishment of a comprehensive service platform for the three rural e-commerce,but in the actual operation and service when There are some problems in this paper,through investigation and research aimed at these problems in-depth analysis,to optimize the Shenyang rural e-commerce integrated information service platform rationalization proposals.Firstly,this paper expounds the definition and theoretical basis of the relevant concepts of rural e-commerce information service platform,and then investigates and analyzes the current situation of the construction of Shenyang rural information service platform from three aspects: infrastructure construction,agricultural network resources and agricultural network information technology,and the construction and operation of the agricultural information platform.In order to further understand the difference between Shenyang farmers' demand for information service and platform application and service,a questionnaire survey method was used to analyze the information content,information channel and internal and external factors of the platform.Statistical analysis was carried out in aspects of element and so on.Through the research,we find that the content of Yinong Information Service Platform is not high in quality,the form of content does not conform to the level of farmers' ability,the source of information does not realize collaborative service,the use of information service channel is unreasonable,the use of high costs,the lack of planning on the needs of farmers.The operation planning is unreasonable,the propaganda and training have not established the long-term mechanism,the planning emphasizes the hardware but neglects the software,the top-level planning lacks the scientific,professional and systematic problems.Finally,it puts forward relevant optimization suggestions for Shenyang ynong information service platform.