On Yunnan Tourism Real Estate Development Model

With the continuous improvement of residents’ income level, people’s life is no longer asimple eat satisfied wear warm. Travel from the Spring Festival, May Day and NationalDay holidays each year in the number of statistics show that tourism has become anothermain way of life of people. In recent years, countries with restrictions on some commercialhousing, the limit of credit, price and tax regulation policy, at the same time increasingaffordable housing construction, and the next step will be the property tax, thedevelopment of the residential market was greatly suppressed, and commercial realestate and tourism have been buoyed up quickly. Tourism resources in yunnan province isfamous all over the country and the world, in recent years, the domestic power developersgathered in yunnan, on investment real estate in yunnan, especially the tourism realestate, is very busy at the moment. So-called tourism real estate, its core is\"travel\" and\"leisure\", its product form is\"holiday service\" rather than\"home supplies\". But yunnantourism real estate at present, most developers through local tourism resourcesdevelopment of real estate, doesn’t really offer rich tourist facilities and supporting,promote the development of tourism. In this paper, starting from the core definition oftourism real estate, analyses the current development of yunnan tourism real estatemodel, point out the disadvantages of, the existence question and reason analysis,proposed relative scientific and reasonable tourism real estate development model.This article first introduces the background of tourism real estate research, purpose andsignificance, and research methods and ideas, through to the tourism real estate originand the development trend of basic concept, development mode and characteristics ofinterpretation, summarizes the yunnan tourism real estate development mode, mainly relyon natural resources (including mountains, coastal resources, hot springs, anddevelopers to build golf) is given priority to the development of the model, put forward themain problems of yunnan tourism real estate development is and the reason analysis, thelast of the current representative of yunnan province two tourism real estate successful cases analysis, summarized the characteristics and successful marketing of the yunnantourism real estate development mode. Finally combining the whole analysis, put forwardin this paper, the conclusion, for the yunnan tourism real estate development mode, needto adjust measures to local conditions of the use of regional resources, each of thetourism real estate developers also need to set up the core driving factors as corecompetitiveness, to avoid the simple\"travel\" and\"property\" together. For tourism realestate development in the future, also need to be a lot of theory into practice, frommacroscopic aspects such as the principle of development, operating ways are studied,the tourism real estate will on track as soon as possible.