A Study On The Real Estate Project Management Of M Company

With the development of China’s real estate market, large-scale real estate developmententerprises to implement a national strategy for the development of inter-regional project,how to choose the right project in the country, organizing a number of project development,implementation and control of multiple projects, each real estate become providerscompeting research. In addition, a number of projects doping programs together with themagnitude and difficulty of management have increased, resulting in lower achievement ratesfor each project, thereby affecting the company’s development projects profit constraints, thecurrent management of this issue has become a problem to be solved in real estatedevelopment enterprises.With the national regulatory policies on the real estate industry continues to increase,increasing the confidence of the regulation, macro-industrial policy, financial policy, landpolicy, a series of changes, require the real estate industry to improve their management level.As a real estate management program management one of the key points of the fine content,and its importance is gradually causing great concern the real estate business, real estate forprogram management to be able to bring operational effectiveness and operational efficiencybut also to some extent a consensus.Firstly, the background from the industry expanded program management, through themacro and micro economic environment analysis, leads to " program management issues",and then through the program management concepts and objectives described, explained theneed for program management. On the status of development of the industry researchprogram management, project management topics infer an important role in the real estateindustry. Second, the real estate company of M study examples from the practice of testing thetruth of ideas, the organization department of the enterprise program management,development tools, such as content management status one by one, and introduces theexisting project management system, search, demonstrate the current business planmanagement system problems and countermeasures combine industry status quo. At present, the real estate industry has already experienced high golden decade ofdevelopment, and subsequent years will be fine management, improve profits, caught in thesurvival of a decade, the opportunity is gradually reduced, the challenge will be more andmore, the domestic real estate industry must be from their own, improve managementrefinement and standardization, utilization and management system embodiment of researchprograms, the establishment of program management system. Project management system inthe whole process involved in real estate development enterprises run by the staff in theprocess of preparation and implementation of the plan, so that the pressure can be fully passedfrom top to bottom, everyone on the team a clear duty to work to be quantified, rationalallocation of corporate resources, improve work efficiency team to ensure projectdevelopment profits. Therefore, program management as a topic of modern science, is acomplicated systematic project, the need for more in-depth discussion and research.