Tea Industry Chain In Ya'an Yucheng

At present, the agricultural industrial chain management theory was applied to the modern agriculture industry management gradually, All industries use agricultural industrial chain management theory to practice, the tea industry is no exception, Industry chain can not only integrate the entire chain of resources, improve resource utilization, and also enables the individual to participate in the main body to form a stable strategic alliance, to maximize their own interests,it has positive significance to the development of the whole industry. However, the current use of industry chain is not mature, the tea industry chain still has many problems, which restricts the development of the tea industry. In this paper, we analysis the status quo of of the Yucheng District’s tea industry chain development from the tea industry chain breeding organizations associated cultivation, production, processing and marketing chain and the tea industry chain, value chain, the information chain, logistics chain angle, find the problems and improve the suggestions. the research results are as follows:the mainly form of the organizational chain is markets contractual, and the connection is loose between the body of the chain; Product added value mainly focus in the production, processing and marketing chain, the closer the market, the higher the value added; enterprises use their own logistics in highest frequency, rarely use third-party logistics; The information chain exist the fracture phenomenon, the exchange of information between the adjacent body more fully, but the entire chain of lack of information sharing. Industrial chain has the following main issues:Construct the breeding system of tea tree; In the process of planting, some farmers manage extensive,the quality and safety has troubles; During processing, tea process lowly, the product variety single and the value of products add lowly; in the sales cycle, the enterprises select sales channels single, the coverage of market is very small; From participating subjects, tea talent structure is not reasonable; Enterprise scale is small, and the number of leading enterprises is also small; Small quantity from the point of the chain, the tea culture industry development depth is not enough, need to further expand and extend.Aiming at the problems above, puts forward the Suggestions:Construct the tea plant breeding and promotion base and build tea tree breeding system; Build theTea quality and safety monitoring and early warning system; Construct the high-quality tea standardized production base; construct a modern tea processing system and process tea deeply; Construct the tea market, improve the circulation system of the tea market; improve the influence of brand; Cultivate leading enterprises, and promote the development of the tea industry; Government give more investment in science and technology, improve technology popularization system;developing the culture and tourism of the tea to extended tea industry chain.