Research On The Development Potential Of Film And Television Tourism Of Jiaozuo

Under the background of economic development, people’s living standards of Jiaozuo continue to rise. In the wave of rapid development of Zhongyuan economic circle, economic strength of Jiaozuo city is climbing, after resolving the basic problem of food and clothing, people began to focus on the enjoyment of the spiritual life. And Jiaozuo city also has completed a successful transformation which from a resource-based city as a tourist city, in Jiaozuo governments’strong support, jiaozuo tourism industry has shown signs of cutting edge, especially in recent years, development was in full swing. Does Jiaozuo city develop the film and television tourism can really promote the development of tourism industry in Jiaozuo area, how to improve the development of Jiaozuo film and television tourism potential is the focus of this study.The movie tourism development potential of related research summary is analyzed in this paper, then culture industrialization and and the connotation, characteristics, present situation and development of movie tourism trend has made a detailed explanation, integrated using the related theory of culture industrialization and movie tourism, the methods of questionnaire investigation and analytic hierarchy process(AHP), this paper is on the improvements of porter’s "diamond model" then construct the development potential of movie tourism model (1nuclear6factors linkage model), and create the index evaluation system, finally, based on building model and index system, the film and television tourism development potential of Jiaozuo is analyzed and evaluated a lot. Through the research, drew the following conclusions:(1) From the hard conditions, Jiaozuo movie tourism development potential is very big still. It has a convenient traffic and superior economic environment support, especially in recent years, whether in the tourism product development or tourism product promotion and destination service and so on, all reflect the significant development advantages. The strong support of the government departments and Jiaozuo region positive consumption environment is also a strong backing of movie tourism development. To sum up, Jiaozuo, predictable movie tourism still has great development potential.(2) From the internal factors, Jiaozuo Film and Television Tourism in the development process, there are a lot of constraints. Its internal organization and management and training efforts are still relatively weak, due to change the owner and reform, legacy problem is more, it is necessary to strengthen management and the organization of training, improving the overall quality of staff. Movie infrastructure in disrepair can no longer meet the requirements of the rapid development of the world studio, reception capacity and level needs to be further improved. Personnel structure is not rational enough, lack of high-quality talent, talent innovation ability also need to be enhanced. Not yet formed the industrial chain like Hengdian world studios did, need the government to invest more to support the movie industry.Finally, according to the Jiaozuo movie tourism development potential constraints, corresponding countermeasures and Suggestions were put forward. Hope this article has a certain supporting role in movie tourism development to my hometown, and hope has a further study in the future.