Study Of Chinese Mobile Phone Camera Enterprises Based On Value Chain Management

The core competitiveness of enterprises is the most important, most can make the enterprise to obtain and maintain competitive advantage factors combination for the enterprise key resources, the current enterprise’s competition to evolve into the enterprise core competition. With the current3G mobile phone and COMS mobile phone popularity rise, Chinese mainland enterprises have entered the mobile phone camera industry, through the analysis of leading to Taiwan mobile phone camera industry core competitiveness-LARGAN Precision, through a comparative study of Taiwan mobile phone, mobile phone camera companies and enterprises, so as to find the core competitiveness of enterprises weak, mobile phone camera.This paper introduced and the core competitiveness of the value chain, with Michael Potter’s analysis as the basic framework, from the industry value chain, the enterprise internal value chain, value chain analysis of competitors, and sums up the core competitiveness and the influence factors of core competence, value chain management perspective; to analyze the value of node and the cost control point of mobile phone camera enterprise value system, the dynamic development of the core competitiveness of enterprises into the enterprise core competence factors; analysis of the core competitiveness of enterprises of Taiwan mobile phone camera, mobile phone camera eventually put forward to integrate internal and external resources of the enterprise value chain optimization, to enhance the core competitiveness of the strategy.In this paper, through the combination of theory and practice, through comparative analysis and case analysis, Camera phone on the mainland enterprise’s core competitiveness positioning analyzed.Then in the industry value chain, enterprise internal value chain and value chain analysis of competitors on the basis of the mainland and Taiwan enterprises to conduct a comprehensive cell phone camera comparison, was proposed based on value chain optimization and integration of mainland enterprises to enhance the core competitiveness Countermeasures...