Marketing Strategy Research Of Based On The Northeast Website Under Turning Enterprise Restructuring

The cause of China’s network news has witnessed great advancement with the help ofstrategic support and promotion of the rapid development of media industry. Local majornews websites have surpassed10years of magnificent developmental history.Playing the roleof an indispensable component of Internet media, news websites are making great strides inthe middle of the macro market condition.However, when faced with the unprecedentedmarket opportunities,local news websites have to stand the brutal contest throughout thewhole fierce marketing competition of media industry. As a provincial-level major newswebsite, in addition to undertaking the responsibility of propagating the CPC and thegovernment,Northeast News Network should uphold the rightful guidance of public opinionand serve the people and the government shouldering the important mission and obligation ofre-energizing the spreading of Hei Longjiang’s regional Internet culture.In the midst of themacro environment of network media’s reform from state-run public institutions toenterprises,Northeast News Network is going through this particular phase. Smoothenterprising transfer,achieving profits and becoming stronger remain Northeast NewsNetwork’s desire and prospect.This essay foremost elaborates the general situation of local news networks’development and Northeast News Network’s development. Secondly, by means of the currentprocess of the enterprising transfer, transferring methods and transferring emphasis, aninvestigation and analysis of northeast news network’s enterprising transfer status has beenundertaken,furthermore combined with the difficulty faced by news websites’ enterprisingtransfer under the influence of old reforming background, researches have been done in termsof the obstacles such as vague positioning, lack of operational innovation, singleness ofprofit mode, few brand channels.Next, according to the barriers, marketing strategies needmaking and analyzing,namely through outline of marketing strategy,target marketing strategy,differentiation strategy,brand-making strategy and marketing union strategyrespectively.Lastly, the essay sets forth measure guarantee of marketing strategies’ effectiveimplementation under the environment of Northeast News Network’s enterprising transfer.