Development Strategy Research Of Zhuzhou Southern Valve Co.,Ltd

Along with deepened development of global economic integration, need to valve product and services grows rapidly, which leads a more complex development environment. On how to survive and develop in such dangerous competition environment, strategic management seems to play an even more important role.After15years’development, Zhuzhou Southern Valve Co., Ltd.have achieved a certain achievement, however, on facing more strict industry situation, it started to consider issuing what kind of development strategy which will help company surviving and developing better. This article aims to analyze present situation of valve industry and proclaims opportunity for company’s development through competition of companies in the same field of overseas and domestic market, then, analyzes itself, and concludes advantage and disadvantage of the company during development process, and finally designs development strategy.The article interprets background and meaning to the strategic research of company’s development, from the outer environment, which through analyzing macro-environment, valve market, consumer group, and status of industry competition; then scans the inner environment, through describing inner basic situation; finds out opportunity and threats, advantages and disadvantages of company during competition on facing economy recovery of valve manufactory, as well as combines goal and development aim of Zhuzhou Southern Valve Co.,Ltd.;selects development strategy of future; discusses execution and assuring methods of development strategy; and implements the above in the exact strategy from the angle of company’s organization structure, company culture, and decision system. It finally makes a conclusion referring to this research achievement.Combing the present situation of Zhuzhou Southern Valve Co., Ltd., the best selection is to implement broadwise integration, and to promote the company developing rapidly with clear thinking. The thinking way and method used in the research can be some reference for other valve companies of our country as well.