Marketing Strategy Research For Aerosol Valve Company M In Mainland

As the development of the reform and opening-up policy in China,and global economic.There are more and more kinds of application in aerosol market,and the consumer increase the requirement for the aerosol product day by day.The component of valve is the key part in the aerosol product,it is a key role to push the development of aerosol industry.The industry of valve meets big challenge and competition because of the market changing.The author chooses company M which is the biggest valve company in China,because it grown with the whole aerosol industry and had very important status in the supply chain of aerosol.The reader will know more about aerosol industry according to the research from company M.The company M set up in 1988.In the past 30 years,company M develop famous brand and become the biggest aerosol valve manufacture in China.But the quickly changed from market and many new competitors thread the status of company A.The article base on the current aerosol valve market in China,combining with the theory from strategy management and marketing an introduction.Analyzing the economic macro-environment,aerosol industry structure and company internal condition,according to the tools of SWOT,PEST and Michael Porter's Five Forces Model.The article helps to analyze the current sales condition of company M,and afford some suggestions to improve the marketing strategy in the future.In the summary,the author suggests to give up the whole market strategy,but focus on the high market and middle market.Pay more attention to exploit high market,focus on the development and production of high market valve,and improve the company brand in high aerosol market.At the same time,maintain the current share of middle market,and create new potential in this market.For the low market,reduce the input and search for the customer's differentiated demand.The significant of the research is find out the merit and demerit of the current market strategy in company M.The historic limitations of the whole market strategy may lead the company M in a mistake road.The study of this article also help the author to understand more about the industry of aerosol and valve,and give some suggestions according to the current market condition.