On The Internal Communication Management Strategy Of Japan-invested SMEs In China

Since China joined the WTO, more and more Japanese SMEs entered China. In the cross-cultural business environment, the problems caused by cultural differences in internal communication gradually emerged in these Japanese SMEs in China. Effective communication and cross-cultural communication reached an important means of healthy functioning for the Japanese SMEs in China. It is particularly necessary to optimize the internal communication system.In this paper, firstly some concepts and theories are stated, culture, cultural dimensions, and summarize the theory of communication, based on the literature review, the author analyzes the communication status by her survey, then, analysis on the internal communication problems in the T company has been put forward to; finally, some countermeasures for the improvement have been discussed.Hope the research can offer some reference to the Japanese SMEs in China.