Research On Book Copyright Trade Deficit In China

Cultural trade has been an important part of international competition. A country’s cultural competence affect the country in the international status. Cultural strength reflects national power. With the increasing of the economic status in the international, China’s cultural trade has an increasing share. But the above two points are completely different with the present situation of cultural trade deficit. For reversing the cultural trade deficit, we must reverse the book copyright trade deficit.In recent years, it is an increasing trend of our copyright trade’s introduction and export. In the meantime, it is no change about our country’s copyright trade deficit. It is three reasons bring about copyright trade deficit that environment, publishing industry and company.The environment aspect includes these elements:China’s economic level have the clear differences between the other countries. China’s relevant laws and regulations are imperfect. Awareness of copyright with market participants are unclear. The government is short of supporting to the publishing industry. The publishing industry aspect includes these elements:The book industry management residual traces of administration. The product structure of the book industry is needed to be optimized. It is vicious competition between the publishing company. The book copyright agency did not play due role. The talent of copyright trade in the book industry is serious deficiencies. The book industry is not standardized. The publishing company aspect includes these elements:The introduction of the income gap between the large output. The product competition ability is not strong. The publishing company’s competition ability is not strong.These problems should be resolved from the government, industry and publishing company. From the point of view of government is:strengthening the service consciousness, increasing the publishing industry to support efforts. From the point of view of publishing industry is:standardizing the industry order for improving the integrity of practitioners, playing the role of the copyright agency. From the point of view of publishing company is:publishing the outstanding original articles, increasing the book marketing promotion, paying attention to develop a person with ability, improving the competitive edge of products, developing the partnership with foreign company.