Study On The Problems And Countermeasures Of The Development Of The Apple Industry In Yanyuan County

Yanyuan Apple introduced has been55years of cultivation history from1958. Has the introduction of apple cultivar224, the main varieties are crown series, Fuji series, marshal series and the Tsugaru series. Goldcrest series accounted for65%, accounting for30%of Fuji series, series and other miscellaneous varieties accounted for5%. After50years of regional distribution and variety structure adjustment, Yanyuan Apple planting area, yield per unit area and economic performance improved steadily, apple planting, processing, sales have become the main economic source of local farmers.Yanyuan County as a state-level poverty-stricken counties, over the years has been actively seeking a breakthrough and development. After50years of development, Yanyuan apple industry has begun to take shape. Although it has be richly endowed by nature of the geographical advantages, the development of apple industry in Yanyuan climate advantage, price advantage and regional advantage, but in the process of industrial development there are still planning the layout is unreasonable; the mechanism is not vivid, industry input and output efficiency is not high; varieties are not reasonable; the production capacity is low; postpartum processing ability is low; lack of marketing mix strategy, market instability problems.In the future development, we should combine the county situation, strengthen government guidance, scientific planning, optimizing the industrial layout; Duocuobingju, providing funds for industrial development; introduction and force Teyou varieties, improve the fruit structure; to expand the area, to enhance productivity, improve apple salt source market share; to improve production and processing technology, to achieve standardization production; strengthen the Yanyuan Apple brand promotion, marketing network channels to establish various forms, in order to realize the sustainable development of Yanyuan apple industry, further to provide industry support farmers increase income.