The Study On The Transfer Of Management Right Of State-owned Scenic Spot

In recent years, With the development of our country state-owned scenic areamanagement rights transfer boom, caused academic enthusiasm for study of transferring theoperational rights of scenic areas,so research is increasing year by year, but there are manyand scattered, qualitative than benign, operational weak defects and shortcomings, In thispaper, the theory of economics, game theory analysis, empirical analysis and comparativeanalysis, Shows the feasibility of transferring the operational rights of scenic areas, and thefactors of failure in the current transfer process are analyzed and discussed, providingtheoretical and practical foundation for finally draws a reasonable transfer conditions.This paper starts from the western property right theory, in economic theory, a largenumber of domestic and foreign the feasibility of separation of ownership and management ofscenic spots, and with the development of the tourism industry of our country historicalcontext, focus on the development of the scenic spots in china, with the development of theinternational tourism market for the purpose of access, The transfer of the operational rightsof scenic areas has been put forward. Secondly, from the point of view of the potential valueof tourism resources itself, the life and the transfer price of the transfer of management rightof the state scenic areas more scientific and reasonable, the transfer of management right ofthe real option theory, and the transfer price will be the tourism resources rating as theevaluation criteria, the final paper will be hidden value of resources into use value. thirdly, inorder to Bifengxia scenic spots, Phoenix and Maling River Scenic Area as an example, basedon the business success and failure analysis of the transfer of the right to have the restrictionoperation rights transfer area abroad, such as perfecting tourism laws and regulations.Fourthly, the change of the role after the transfer, strengthen the supervision and managementof the enterprise, the enterprise qualification and planning approval will be supervised by thegovernment strict. Finally, after the transfer of operating rights, using game analysis method, analysis of government and enterprises of their respective rights, and put forward some viewson the application and management of its human resources. Tourism occupation managers touse and improve the quality of enterprise service personnel will be on the scenic area after thetransfer management plays an important role in.