Research On Tourism Industry Competitiveness Of Shandong Province

In today’s fast economic development, tourism industry as a sunrise industry, plays a significant role in promoting the healthy and stable development of the national economy, many countries and regions began to develop tourism industry as a pillar industry. Since the 1980s, Chinese provinces pay more attention on the tourism development, tourism industry has entered a fast track of development, the tourism competition among the provinces becomes more and more intense. In recent years, by the strong support of tourism-related sectors in Shandong Province, tourism industry has gained some development, the tourism competitiveness has been a gradual increase. However, based on the perspective of the development status of the tourism industry in Shandong Province, its tourism resources doesn’t match the rank of the tourism industry competitiveness among entire country competitiveness, therefore, how to enhance the tourism industry competitiveness in Shandong Province has become an important issue which affects and decides the quality and the development of tourism industry even the comprehensive competitiveness in Shandong Province, it also has positive significance.This study summarizes the related achievements of domestic and overseas tourism industry competitiveness, and on a dynamic basis of mastering the forefront of research in the tourism industry competitiveness, using comparative advantage theory, competitive advantage theory, core competence theory, regional economic theory and the relevance theories, researches and analyzes the development status and existing problems of the resources of tourism industry in Shandong Province and the tourism industry.At the same time, refers to the relevant tourism statistics in Shandong Province, the related paper and books on the tourism industry competitiveness, combines literature analysis, qualitative and quantitative analysis and comparative analysis, with the help of SPSS18.0 and other analysis tools, learns from the advanced theories and methods in the domestic and overseas, applies theory to practice, establishes the evaluation system of tourism industry competitiveness, takes the related data of nationwide 31 provinces as the object of the research, uses the factor analysis, from the market, foundation, industry, environment, the four aspects, measures systematically the level of the tourism industry competitiveness in Shandong Province, and quantifies the competitiveness ranking of tourism industry in Shandong province among the country. Through all levels of the country’s 31 provincial tourism competitiveness rankings, the tourism competitiveness in Shandong Province ranks No.5, tourism infrastructure competitiveness ranks No.9, the competitiveness of tourism enterprise ranks No.6, the support of tourism environment ranks No. 9.Overall, only tourism infrastructure competitiveness is in the up stream level, other aspects of competitiveness relative to other tourism province are still in the upgrade level. In addition, the overall tourism income in Shandong Province ranked No. 4 in 2013 among the country, to some extent, this reflects the competitiveness of the tourism industry in Shandong Province, which is not commensurate with its overall size. By the evaluation results, and compared with other comprehensive competitiveness of the tourism industry which province is forward, analyzes the advantages and disadvantages in Shandong Provincial tourism compared with other provinces, thereby finding the constraints to affect tourism development in Shandong, digs out the focal point to enhance the competitiveness of the tourism industry in Shandong Province, puts forward methods and recommendations to cultivate and enhance the tourism industry competitiveness in Shandong Province, turns the tourism resources in Shandong Province into a real competitive advantage, provides a useful reference to develop and perfect the tourism industry in Shandong Province.