Font Size: a A A

Work Motivation And Job Performance Impact Mechanism Research In BPO Industry

Posted on:2014-08-29Degree:MasterType:Thesis
Country:ChinaCandidate:M XieFull Text:PDF
GTID:2269330425963656Subject:Human resources management
Abstract/Summary:PDF Full Text Request
Since twentieth Century, our country’s service outsourcing industry is developing rapidly. Data shows, in the year of2011, China’s undertaking of offshore service outsourcing implementation of the total amount of$23830000000, year-on-year growth of65%. According to the authorities, this figure accounted for about23.2%of the2011world offshore outsourcing market. This shows that China has become the second global service outsourcing country. The development target of our country is in the next period of time, to ensure that the service outsourcing industry total sustained rapid growth, at the same time to ensure the implementation of offshore outsourcing business to undertake annual growth of around40%. It’s expected to reach$85000000000in2015, this figure accounted for the proportion of exports of China’s service trade as high as28%.Division of labour in the continuous subdivision promotes the rapid development of the outsourcing industry. The developed countries and regions in the United States, Japan and the European Union as the representative of the Multi-National Corporation will be business process continuous subdivision, in order to achieve effective allocation of resources in the global range, reduce the cost of labor and national competitiveness enhancement. They will make some business process after subdivision, such as supportive work, transfer to the developing countries. Service outsourcing industry is a new type of labor intensive industry, employee age levels are generally low, educational level is relatively high in general, outsourcing industry is also a risk, outsourcing employees to assume more risk of employment. In the service outsourcing industry, most of the employees are engaged in the work for simple data entry and finishing work, technical content low in this kind of work, work strong repeatability, relatively low wages, the staff is generally not have a strong sense of belonging, high turnover rate. This and the traditional labor-intensive industries, there are both similarities and differences, how to motivate employees, improve work performance, to keep sustainable competitiveness of enterprises, deepening the international division of labor, has become one of the important topics of the development of service outsourcingIn this paper, M company, one of the world top500companies, as an example, and study the relationship between service outsourcing industry employees work motivation, psychology of money and work performance. Study is divided into the following sections:The first chapter. Mainly elaborated the work motivation, psychology of money, job performance of the background of the research, and innovation. Illustrates the ideas and methods of research, and the practical significance of this research.The second chapter is literature review related variables. Collection of foreign and Chinese scholars on the psychology of money, work motivation and job performance related research, laid the theoretical foundation of this paper writing.The third chapter is study design. Introduces the basic model of this study, the related variables were explained, and put forward the research hypothesis.The fourth chapter is analysis of questionnaire design and data. Combined the previous research with my own research content, designed two questionnaires used in the study of psychological questionnaire, respectively, money and work motivation questionnaire. A total of269valid questionnaires were collected, the effective questionnaire data were analyzed with mathematical statistics, including reliability and validity, analysis of variance, correlation analysis and regression analysis. To verify the hypothesis, there is a significant relationship between that work motivation and work performance, and the predictive role of psychology of money of the two.The fifth chapter is research conclusion and suggestion.In this study, business process outsourcing industry as an example, the selected sample of subjects mostly were female employees and aged between25to30years old, unmarried population is far greater than the number of married, mostly for the bachelor degree, working experience in the years1-3. Analysis of the data showed significant effects of different gender, different age on work motivation and intrinsic motivation dimensions, external motivation and job performance are not significantly affected; different educational background, different work experience of external motivation on work motivation has significant impact on the work motivation, intrinsic motivation and job performance, there is no significant impact; different marital status of work motivation in motivation and job performance are not significantly influence; through the analysis of demographic variables on job motivation dimensions and job performance,5demographic variables have no significant effect on job performance. Through the empirical analysis, we find that in the service outsourcing industry employees the psychology of money has significant effect on the regulation of work motivation and job performance. The staff for the money or material desire more intense, when his or her work motivation effect on work performance is bigger, that is to say, people eager for money can enhance or weaken the effect of work motivation and performance.Through analysis on benchmarking enterprise business process outsourcing industry money psychology on work motivation and work performance and the moderating effect of demographic variables on work motivation and work performance, for enterprise staff motivation, improve work efficiency, reduce the cost and enhance the enterprise competitiveness has a strong guiding significance. Mainly in the:(1) Managers should understand the employee’s attitude about money and distinguish between different money psychological types of employees, adopt different incentives for different employees, to promote enterprise management better.(2) Manager should pay attention and make appointment of different types of employees(3) Manager should make a reasonable distinction between intrinsic motivation incentive employee and employee motivation extrinsic motivation in the management process, according to the different characteristics of employees with different incentive methods.(4) Guide managers deal with the needs of employees, encourage the reasonable needs of employees.(5) The enterprise should provide the corresponding task support and psychological support to employees.Of course, this research also has many deficiencies. Due to the impact of subjective and objective reasons, subjects sampling distribution is not uniform, the proportion of women than men, unmarried than married. These factors may result has certain influence on the studies. While in the sampling time should take into account the various demographic variables, all kinds of the gap can not be too large, so as to improve the representativeness of the sample path of money; psychological impact on the work motivation and work performance is more complex, because of the limit, this paper studied only a part of them, except that there may be other some mediating and moderating variables, one of which also can be used as future research; many factors influence the psychology of money and work motivation, this paper only selected demographic variables, the future can continue to study the antecedent variables of other. Regulatory effect of psychology of money on work motivation and work performance are many can extend the research part.
Keywords/Search Tags:Psychology of Money, Work motivation, Work performance, BPO
PDF Full Text Request
Related items