Research On Optimization Training Management System Of Northeast Securities Marketing Center

Northeast Securities brokerage is as one of the regional advantages in JilinProvince native, from inception to appear on the market, the company has madeconsiderable development, over the years in Jilin Province, the customer share;asset custody rate has the possession of absolute advantage. Since the reform andopening up of China’s securities market has experienced the development processfrom scratch and from small to large, in recent years, in order to better adapt tothe transformation of domestic economic development, provide more channels fordirect financing for small and medium-sized enterprises, provide varieties wasmore abundant investment products, the securities industry has introduced variousbusiness innovation, in China’s capital market economy transition requires allsecurities companies from the original brokerage firms to wealth managementtransformation, and this put forward higher requirement for brokerage marketingsystem, Northeast Securities the original professional staff has been unable toadapt to the requirements of development under the new situation of NortheastSecurities Industry, Changchun marketing center is set up in this industry reformbackground. At present, the Northeast Securities marketing center operations hasmany problems in the enterprise management, the most prominent and mosturgent is the marketing training. In order to adapt to the development of newbusiness, marketing center, it is urgent to set up a sound training managementsystem. Improve the training management system of a securities company canstrengthen staff training, enhance the core competitiveness of enterprises, realizethe enterprise’s strategic target, to mobilize the enthusiasm of the staff, for thesecurities companies to do the most basic guarantee of human resources in theinnovation and transformation in the future. The status of training from the Northeast Securities marketing center of this article, the Northeast Securitiesmarketing center training management problems are summarized, and analyzesthe causes of the problem, and then design a targeted training management system,to achieve the future Northeast Securities marketing center training managementsystem perfection goal, so as to realize the strategic development goals, to occupythe commanding heights of industry in the future in transition. The full text isdivided into four parts：The first part from the recent development of securities industry analysis ofthe research background; the Northeast Securities Marketing Center for manyyears of training and development system are introduced in this paper, theapplication of research methods; points out that has very important significance toresearch the training management system of securities companies in the securitiesindustry under the current transition.The second part analysis the present situation of the training management ofNortheast Securities marketing center. By analyzing the status of the NortheastSecurities marketing center training management, put forward the marketingcenter in training management problems.The third part analysis the problem of training management of NortheastSecurities marketing center. From the management, personnel, trainingmanagement, training system, a detailed analysis of the current NortheastSecurities marketing center training problems occurring in the.The fourth part design the Northeast Securities marketing center trainingmanagement system optimization scheme, based on the model of trainingmanagement system in domestic and foreign enterprises mature, establish theleading thought and principle of design optimization, and according to the presentsituation of the thought and Northeast Securities marketing center combination,optimization scheme for adaptation. According to the new optimization program,formulate supporting system, mainly on the construction of corporate culture,management system adjustment are discussed, finally, in the conclusionsummarizes the training management system of Northeast Securities marketingcenter optimization scheme, to prospect for the applicability of the training system optimization in the Future.