The Inovation And Optimization Of Business Model With Mobile Internet

With the rapid and stable growth of China’s economy and the growing of people’shealth awareness, as well as domestic rapidly aging population, the domestic marketdemand for home medical equipment and various kinds of health equipment is more andmore strong. Home medical equipment industry as a whole has entered a rapid growthperiod. In China, the international manufacturers relying on technology advantageoccupy the high-end market, while the domestic manufacturers by virtue ofcost-effective products firmly occupy the low-end market. Domestic manufacturersgather in low-end market, with products and business models tending to converge moreand more obvious, making competition more fierce and corporate profit increase moredifficult. Meanwhile, the rapid development of mobile Internet has brought newopportunities for the domestic medical equipment manufacturer. Informatization,intellectualization and personalization will be one of the main development trend ofhome medical equipment. In addition to strengthen research and developmentinvestment in new products, enterprises also must have a specific business model toguide the company’s operational work and enable enterprises to realize its value with areasonable return.From the medical and health development stage, China’s medical and healthservices has grown from medical treatment, preventive medicine to care medicinechanges, and personal health management is an important content of medical care. Ecompany enters the home medical equipment industry for a short time, mainlyproviding detection equipment to the market. Also the company introduced a newgeneration of home medical equipment based on the mobile Internet by excellentResearch and Development, marketing support. In addition to providing physicalparameters with traditional detection function, through a combination of mobileintelligent terminal equipment, it can also provide each user complete healthmanagement and monitor personal health detection based on data, which is customersatisfaction for personal health care just needed. Since E company has evolved frompure products to services, the original business model has not been able to adapt to thenew products which leads to changes in the company’s operating system, along withcustomer value, the company’s key resources, key processes and profit model. Therefore, according to the Chinese home medical equipment industry external environment,combined with E’s own characteristics, using the theory of the business model, E hasadjusted the company’s key resources, key processes and profit model, which helps toachieve the company’s transformation and rapid development, and maximize thecompany benefits.