Study Of The Development Strategy Of Guangdong Tiantai Group

The rapid economic development of the times, many enterprises from immerses himself in the day-to-day management viewpoint gradually focused on the strategic management. Tiantai Group has experienced almost a decade of development, the market gradually gain a firm foothold after that in the face of complex external environment. And keen understanding of the formulation of the strategy for future development of the importance and necessity.Tiantai Group is a private real estate enterprises through the introduction of advanced management experience, product concepts, JieYang city funds and the direction of development trends in the real estate industry, rely on the real estate market and the rapid development of real estate development into local enterprises in the crowd. Currently, company has advantage competition in the market, as specified in the land reserve, the development of concepts and branding, product and service innovation, and so on. The main problem is the existing management philosophy, management and management processes can not be effectively with the competitive intensity development. And the changing external environment, particularly land policy change and the rapid growth of competitors on the company’s existing management have a challenge.This paper under the guidance of strategic management theory, analyze economic situation of domestic real estate development environment and space. Furthermore, address Tiantai Group in Jieyang city, Guangdong development of the real estate industry analysis and summary. Using Porter five competitive forces model, Competition matrix (CPM) and external factors evaluation (EFE) Matrix Group to analyze the external environment for the conduct of a comprehensive careful analysis and clear the opportunities and challenges. At the same time, there is a certain threat in reserve of land, potential competitors and suppliers of raw materials. tiantai has the ability to respond to external threats, but should also continue to strengthen. Meanwhile, use VRIO model evaluation and internal factors (IFE) Matrix systematic evaluate and analyze Tiantai Group. Tiantai Group’s strengths lie in corporate finance and planning and development capabilities, it should continue to maintain and strengthen its own advantage. And it’s human resources, research and development capabilities remains have larger gap, needs improvement.Tiantai Group to improve the organizational structure of enterprises, strengthen brand building and operation, and creating innovation-estate brands, enhance corporate cost control, increase profitability, proceed with the building of enterprise information, the establishment of quality staff team, the groom for the protection of cultural enterprises.Tiantai Group is a very representative of the real estate enterprises. Based on the impact of Tiantai Group of strategic factors and strategic planning process discussion, many of China’s real estate development enterprises have certain strategic planning guidance.