Yellow River Estuary Water Tourism Safety Management Research

In this paper, by using new public management, public policy analysis, public economics theory and system, through the investigation and research, field research, statistical analysis method and other social science research methods and techniques, as much as possible to people involved in the estuary water tourism safety management, ship and environment, management, four factors for analysis and integration, enriching the content of water of the tourism safety management theory.Since a period, Dongying municipal party committee municipal government attaches great importance to ecological tourist area construction, river estuary tourism present a rapid development momentum. With rising prosperity river estuary wetland ecotourism, water river estuary tourism have been developing rapidly. Water tourism become the focus of the river estuary ecological tourism projects, an important distributing center of water traffic node and tourist area. At present four river estuary tourism ship company, daily operation of the ship12, as the river estuary water tourism development, the number of tourists aboard a cruise ship was much higher. In this situation, how to effectively perform their duties according to relevant government functional departments, scientific management, the travel company how to further standardize operations, establishing and perfecting the system mechanism, in order to ensure the safety of life and property of the people, safeguard river estuary water travel safety, health, sustainable development becomes a major issue.The author through to the water river estuary tourism management situation of the study, analysis of water river estuary tourism management of each link, hope that through this study, in perfecting the management of the government departments and enterprises, strengthening the management of the cruise ships, strengthening the optimization of water tourism environment, strengthen management, to tourists, the crew, and the travel company related personnel safety education and training, establishing and perfecting the enterprise security management system put forward valuable Suggestions and measures water river estuary tourism safety management Suggestions on further deepening, for water river estuary tourism safety management to provide some useful information for reference, further promote river estuary water travel safety, healthy and sustainable development, to create "safety, green, civilized, open" water river estuary tourism new style and features.