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Upgrading The Conceptual System Of RF’s Corporate Culture

Posted on:2015-01-07Degree:MasterType:Thesis
Country:ChinaCandidate:H P YuanFull Text:PDF
GTID:2269330428476916Subject:(professional degree in business administration)
Abstract/Summary:PDF Full Text Request
Corporate culture plays a crucial role in corporate management and development, with corporations emphasizing more and more the importance of this concept. As a rapidly growing IT company, RF attached great importance to corporate culture at its very beginning, and gradually established a conceptual system of corporate culture with its own unique characteristics. However, in recent years, with the rapid expansion of the company’s business and scale, RF’s core philosophy has been hit and challenged, affecting employee behavior and undermining the company’s overall cohesion, and urgent steps are desperately needed in order to improve and upgrade that core philosophy.This paper conducted an investigation and analysis of the status of RF’s corporate culturebased on questionnaires,individual interviews and other research methods using relative theories as a guide. The goal is to propose and carry out an implementable scheme to upgrade RF’s core philosophy on corporate culture by assessing existing problems and the current performanceof that culture. It is necessary to borrow valuable experience from other excellent IT companies in accordance to the demands of RF’s own corporate development as well as employees’expectations. Meanwhile, in order to make full use of the functions of corporate culture, such as guidance, cohesiveness and constraints, and to further implement core concepts, creating a code of behavior for employees, junior managers and senior managers, improving the management system for corporate culture, establishing an assessment program for codes of behavior, and systematically planning specific activities to implement core philosophy, will enable RF to bring about an all-round improvement in its core philosophy.
Keywords/Search Tags:Corporate culture, conceptual system, upgrade
PDF Full Text Request
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