"Cylinder Star" Ximeng Mutton Construction Of Marketing Channels

Businesses of mutton production and sales have been improved recently with the rapid need of mutton in domestic market. But compared with other meat mature consumer market, the mature market operation theory and means, mutton enterprises in terms of concepts, development and practice are far behind other industries.compared with the other meat industry, the mutton industry is still small and scattered, Moreover, it is at lower entry level and lack of market concentration, especially when it refers to the construction and management of marketing channel, The following problems are popular in most of businesses:Unreasonable channel structure, too high channel goals, shaky terminal market channels, short-sighted channel management, careless brand awareness.How to strengthen the construction of channels of mutton consumption market for reasonable planning and management has become a important topic.This paper aims at analyzing mutton marketing channels of "the star of Xilinhot", based on mutton consumer market of Xilinhot. it will focus on the planning, management and development of construction of marketing channel, and make some constructive suggestions that can promote the brand construction in view of existing situation. By this kind of study, I will try to explore the road of brand development for mutton industry, and make reference for the same industry in the process of channel construction.