QDCG Pension Estate Project Business Plan

This thesis intends to use the method of theoretical analysis and empirical study, andvia a depth research regarding to aging services, pension real estate developments，Qing dao aging services market and analysis of domestic and foreign advanced experienceand developments’ landed adaptability based on a fully inspection, we attempt to provideour propos osal in terms of the outlook of the QDCG pension developments market,positioning, mark keting strategy, financial analysis, risk analysis and other related uniqueinsights. We raised a “Trinity-Pension-Model” which focus on a home-based, unified theservice standard; the community-based, supporting unified the standard;institutions-support uniform professional standard while paying attention to traditionalcultural, psychological, physiological needs; and “All-age Community Concept” with a fullcompatibility covering from the pension to the pan, healthcare and wellness, pensionresort complex features. QDCG pension project is an opportunity for the development ofpension real estate, to reach a medical-support-combination upon core aspects ofendowment and medical, as well as a Pension Service Solution showing a complex featuresaffording internal compound and external extension areas by a closed loop consist ofeducation, aging services training, food and nutrition, healthcare, fitness and entertainment,R&D and applications in the same industry of upstream and downstream.In this thesis, we are supposed to provide research results and theoretical support for amarketisation and systematic solutions to pension issues through a research program ofaging real estate commercialization and marketing, revealing a huge market potential inexcavating pension developments.