Research On Civil Helicopter Development Strategy Of Avicopter

The ability of innovation and technology of Chinese helicopter industry has been improved after50years development, it has experienced the stages of imitation, reference design, self-design combined with international cooperation and self-design. The Chinese helicopter has initially constructed the industrial structure for modern helicopter development. It has the ability of design, experiment and manufacture, and can be fit to the need of military equipment and modern national defence.However, civil helicopter industry drop behind compared with military helicopter. Most of the Z-8, Z-9, Z-11helicopter have been equipped to the army, barely of the helicopter were provided to the civil users. More than90%of the Chinese civil helicopter are external. The Chinese helicopter market are for the world not just for the homemade helicopter.As the main force and national team of Chinese aviation industry, Aviation industry Corporation of China(AVIC) holds an important task of national defense and the development of Chinese civil aviation industry. AVICOPTER Co.Ltd.(AVICOPTER) is co-funded by AVIC and Tianjin City under the back ground of the fierce competition between different international helicopter corporation in the flourishing Chinese civil helicopter market. This paper research on the strategy analysis of AVICOPTER in civil helicopter.Based on the comprehensive analysis of industrial development actuality of the global and Chinese civil helicopter and industrial development environment of the Chinese civil helicopter, and combined with the analysis of the competition environment, industrial foundation and civil helicopter market foreground of AVICOPTER, we established the development strategy by competition strategy and SWOT analysis from the industry characteristic, competition state and development mode of the company:key technique upgraded, product competition enhanced, resource integration, construction of marketing system, new product development, supporting strategy of policy. This paper also points out the constructive suggestions to development strategy actualization.