The Research Of Mice Tourism Of Hefei

MICE tourism is a product of the integration of tourism and MICE industry, is a new kind Of tourism product, because of its strong economy driven, social and good features, local governments have introduced lots if policies, to develop MICE tourism, as well in academia also been more and more attention. The rapid development of exhibition economy since2000, Hefei, especially after the2009expo was held,the economic development has entered a new stage. In the rapid development of exhibition industry, development status and potential of MICE, how should seize the opportunity to promote the healthy and sustainable development of the MICE tourism,are significance for Hefei. In this paper, Hefei for the study, analyzed the current situation in Hefei MICE tourism development, with emphasis on the evaluation of the potential for MICE tourism development status, and Hefei should summed the limiting factor in the development and promotion of MICE tourism.From the start to explore the concept of MICE tourism, first discussed the meaning of the concept of MICE tourism and its relationship with the exhibition industry and tourism, MICE tourism summed up with relevant, high complexity, good benefits, driving, and other characteristics. Detailed analysis of the current situation of the development of MICE tourism in Hefei, summed up the situation and exhibition industry support force driving force status Hefei MICE industry. In order to further clarify the potential of MICE tourism Hefei advantages and disadvantages, this paper introduces five other central city and the provincial capital Hefei MICE tourism potential of comparing MICE tourism development potential of Hefei comprehensive and objective analysis and evaluation. Secondly, the use of AHP evaluation index system in HefeiMICE tourism development potential of four-level indicators are economic supportive, natural and social environment security forces, the development of tourism and convention industry support force driving force, and a30-level indicators, and thus build a MICE tourism development potential evaluation model for MICE tourism development potential of the capital city of the six central provinces comprehensive evaluation, the results show the potential ofMICE tourism Hefei higher than the average of the six central provinces, but the various sub-indicators Hefei develop MICE tourism potential of the uneven distribution of natural and social environment security forces, the development of exhibition industry ranked more forward impetus, the force needs to be improved to support tourism, economic supportive clearly insufficient. Finally, based on the analysis results, Hefei how to better play the advantages of MICE tourism development potential factors limiting factor to overcome a few suggestions:(1) promote urban economic development, increase government support for efforts to improve economic supportive;(2) improve the supporting facilities, the construction of MICE tourism complex, enhanced exhibition impetus;(3) to promote the development of tourism and MICE industry interaction and improve tourism support force;(4) develop MICE tourism professionals, enhance the professional quality of service, enhanced service support forces.