Study Of Development Of MICE Tourism In Hefei

MICE is a new form of tourism.Because of its enormous business opportunities and potential, more and more scholars pay attentions to MICE.MICE tourism has become an economic development booster.Since 2003 convention and exhibition industry is growing rapidly in Hefei.The convene of the 4th China Central Area Investment Trade Exhibition indicates a new stage of development to Hefei MICE.How to seize the great development opportunities for MICE tourism is important to Hefei Economic Development,and also important to construction of the tourist center in Anhui province.Paper is divided into seven parts.The first part is the introduction.It Includes the research background,research significance,research methods,innovation and research summary on broad and domestic.The second part introduces the concept of MICE and other related content.This part of the article referred to how to define the meaning of MICE and relationship with other related content.This part described the function of MICE,and alsodescribed features and influence factors of MICE.The third part investigate the management theory of MICE Tourism.This part of article included marketing theory of the MICE,product development Theory of the MICE,and organization operational theory of the MICE.This is the one of the mainly foundation to MICE tourism development model.The fourth part mainly introduces current situation of Hefei MICE and analysis of SWOT. Current situation of Hefei MICE include three point.The first is the tourism present situation.The second is the convention and exhibition present situation.The third point is the promotion of tourism industry and exhibition industry situation.Using the tool of SWOT analysis the Strengths, weaknesses, opportunities and challenges of MICE in Hefei.These provides the factual basis for Hefei MICE.The fifth part is a comparative study of the development model of MICE tourism.Firstly I analyse the development model of foreign typical models of MICE tourism,and get inspiration and reference for domestic MICE developing.Then summe up the domestic typical development model of MICE.Finally, make a briefly comparison between the two models.Analysis of the similarities and differences between the two models.Part sixth mainly talk about how to establish the development model of Hefei MICE and the specific development strategies.Combined with the preceding analysis and some of the existing development model of MICE,try to establish the development model of Hefei MICE.Under the guidance of this mode,proposes some specific measures for the development of MICE tourism in Hefei.Part seventh mainly is the conclusion. Summarize the analysis of the full text, put forward the prospects for future research.