| Currently, the building of enterprise culture more and more attention around theworld. Can corporate culture sustained, stable and healthy development will directlyaffect the ways and prospects of the development of enterprises, deserve more attention.For commercial banks in terms of good corporate culture can not only improve thevisibility of banks, improve the overall quality of the bank employees, but also toenhance the competitiveness of banks. Industrial Bank affects the social and culturaldevelopment of the Industrial Bank positioning, public image and future direction ofdevelopment, that is, its culture largely affect the competitiveness of banks.This paper reviews the development of the General Industrial Bank of culture,demonstrates the importance of cultural construction, from four aspects of materialculture, behavior culture, institutional culture and spiritual culture summarize the mainelements of the cultural construction of Industrial Bank, Industrial Bank analyzes theunique culture of the the Department, including to promote brand value, pioneering thedevelopment of road banks, the"equator Principles", creating China’s first"EquatorBank",innovation"silver silver platform", and actively carry out aspects of the financialbusiness. Then the status of the Industrial Bank of culture elaborated to identify thebasic problems that exist in the cultural construction of the Industrial Bank, whichissues the lack of a reasonable overall planning, there is a serious nepotism, lack oftalents and innovation, the lack of scientific and reasonable expedition programs.According to analysis of the causes of these problems, the last from foster a culture of apeople-oriented business philosophy, and strive to create a good atmosphere for thedevelopment of culture, the culture and the perfect combination of institution buildingand the construction of a scientific and rational study program proposed four aspects ofcorporate culture a perfect countermeasures Industrial Bank culture. |
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