Research On The Development Of Package Express In Passenger Transportation Enterprise

With the further improvement of the highway network construction in our country, and with the rapidly development of passenger transportation and logistics industry, package express has opportunities in the road passenger transportation enterprise and has huge profit space and development potential. With the package express is developing to network, information technology, standardization, brand, it is very important and difficult for the road passenger transportation enterprises that how to use their own resources effectively, ho w to make development and competition strategy rationally, and package express industry how to integrate the market resources, regulate market order, expand the size of the market to develop package express. in the road passenger transportation enterpriseWith the background of the present situation and the trend of the C hina’s road passenger transportation and logistics industry, summary and refining the process of the development on the practice of package express in the road passenger transportation enterprise, use the methods of literature research, qualitative and quantitative analysis, the combination of theory and practice, and so on, analysis and research the development of package express in the road passenger transportation enterprise. First of all, from the point of view of social background and industry background, combined with the meaning of development of package express in road passenger transport enterprises, this paper argues that it is necessary to develop the package express in the road passenger transportation enterprise. Secondly, analysis the basic concepts, the characteristics and the situation at home and abroad of package express, and further analysis of the main problems and the trend of package express in the road passenger transportation enterprise, this paper argues that package has the development superiority and the good development trend, but also faces many development problems. Based on the model of analytic hierarchy process to determine the strategic choice to develop the package express and put forward a series of effective measures to the development of package express, this paper argues that package express has great potential for development in the rural market, also has certain advantages in the city market, but in the intercity market competitiveness is weak, the road passenger transportation enterprise should extend service area, establish network alliance, expand the scope of business, strengthen the construction of information technology, develop the rural market, strengthen the soft power of enterprise to accelerate the development of package express, government departments should also strengthen the policy guidance and industry management to protect the development of package express. Finally, in order to carry out package express efficiency in passenger transportation enterprises, this paper planning and design the package express area in passenger station.