Application Of Yimin 's Agricultural Chain Management Mode

Along with China’s rapid development of the national economy and its twenty years of market economic reform step by step, in addition to a variety of large-scale application of new agricultural technologies, new equipment and new varieties, the initial expansion of production scale agriculture in China, grain harvest yield agriculture over the years, the Chinese people to safeguard the supply of rations and maintain steady economic growth in China has laid a foundation. Correspondingly, China’s rural agricultural goods on the market supply and market capacity and distribution scale in recent years, also continued to expand, growing prosperity, the supply situation for most agricultural products, demand and supply shortages from the original state into a state of relative surplus of supply and demand, thereby making agricultural enterprises to compete on the market of agricultural goods between supply is becoming increasingly fierce. In this new competitive situation, as an agricultural supplies distribution business---Tongchuan City Yimin agricultural Chain Co., Ltd.(hereinafter referred to as Yimin company) operators, through innovative ideas, explore the experience, learn from this commercial chain business model today’s business world’s most dynamic organizations in the form of agricultural enterprises in the distribution system used in the commercial chain business model, in order to attempt to fierce competition in the market quickly establish agricultural sales channels, reduce business costs, regulate the circulation market, looking to the current stage of development the industry characteristics and development stages coincide business model.In this paper, the implementation process Yimin company operating mode conversion, for example, the relevant theoretical knowledge of marketing, modern business management, commercial chain management theory as a guide, drawing on experience in domestic and international business management chain business model, using empirical comparison research methods analysis, brand position of the Company for the Yimin and implementation of the development process in the implementation of agricultural chain business model and its presence in the current implementation of the process chain business model is not strong, the product is rich enough, and internal management-related reasons other issues arising from the analysis and discussion of the improvement ideas, and on this basis, the Company’s existing agricultural Yimin chain business model put forward suggestions to improve the program. I hope this will help enhance the company’s operating efficiency Yimin and provide valuable experience for reference to other agricultural chain enterprises.