QY Enterprises In The Entrepreneurial Stage Of Corporate Culture And Growth Management

For software companies in start-up stage, how to develop their own corporate culture? how to integrate resources in their growth? and how to motivate the new generation employees? This paper tries to give answers to these questions.This paper uses GeLeina growth model, Maslow’s needs theory, two-factor incentive mechanisms and other tools to analyze QY company from the view of corporate culture, incentive system, and the growth management, based on case studies of companies in software industry and working experience in QY company and then gives results on how to establish corporate culture and incentive system.Results of this study are follows:1, to become a great company in the future,one company should plant the seed of corporate culture in their start-up stage;2, the amount of company resource should fit the scale of company;3,the incentive system of the company in start-up stage should fit the needs of its employees.The results of this study will help software companies to develop their corporate culture in start-up stage and find better incentive systems to motivate the new generation employees in their career path. Thus companies with appropriate incentives system and good corporate culture could get a win-win relationship between employers and employees so companies can gain a better profit and live through the start-up stage.