Research On The Growth Strategy Of Qingdao Pu - Deep Communication Technology Company

Qingdao Pushen Communication Technology Co., LTD. is a small andmedium-sized enterprise of science and technology in computer system integrationindustry. As a co-founder of the company, the author experiences the whole processof its growth from establishment and deeply realizes the difficulties and hardships inthe development of small and medium-sized enterprises of science and technology. Inthe growth process, the company will face many problems, such as: the lack of fundsand talent, imperfect organizational structure, relatively weak technical force andcompany’s image, etc. With continued efforts of all company personnel inovercoming the difficulties, the author found that at present the most fundamentalproblem in the development is the direction of the enterprise, namely the growthstrategy. Through the study of MBA management system course, the combination oftheory with practice and the study of the enterprise’s growth strategy, the authorgradually finds out new roads suitable for enterprise development to make theenterprise get better development.Computer systems integration industry, as a kind of high-tech service industry,has stronger and stronger growth momentum in recent years.From the initialdomination by hardware product sales, to today’s hardware softening, further to thesoftware service, the service transition, the industry develops all the time. The smalland medium-sized enterprises in the industry also have to follow the development ofthe industry to innovate, to learn, so as to adapt to the market and industry demand.Today, economic globalization is an irresistible trend, small and medium-sizedenterprises play a more and more important role in ensuring national economymoderate growth, relieving employment pressure, and optimizing the economicstructure, and have more strategic value to the development of the whole nationaleconomy. Enterprises in various industries are seeking their own development, andthe current situation of small and medium-sized enterprises is to sort out theoutstanding problems existing in the development of itself, target to take measures to solve the external and internal constraints, thus making the enterprise have healthyand persistent development.The full text is divided into seven chapters. The first chapter is introduction,discussing the writing background, significance, research objects, contents andmethods, which is the full text’s direction; The second chapter lays a theoreticalfoundation for further analysis through the review of relevant theories at home andabroad literature, deepening the cognition and understanding of enterprise strategy;The third chapter is the company’s external environment analysis, through theanalysis of macroeconomic and industry information, the company’s position ismore cleared; The fourth chapter is the company’s internal environment analysis,namely the current situation of operation and management; The fifth chapter is thecompany’s strategic choice, selecting the optimal strategy with the analysis tool; Thesixth chapter is the company’s growth strategy plan, formulating its developmentstrategy and corresponding competitive strategy; The seventh chapter is theimplementation recommendations and specific measures of the future developmentstrategy; The eighth chapter is the simple summary to full text.The above chapters analyze the growth strategy of Qingdao PushenCommunication Technology Co., LTD. from the overall theoretical analysis andliterature review, and using the theory of strategic management tool, aim to enlightenhow to solve the growth problems of small and medium-sized enterprise of scienceand technology. Only with thousands of strong enterprises, can China’s economy longendure.