Research On Evaluation And Promotion Of Ecological Consumption In China

The consumer desire of human has been released by the influence of Industrial Revolution, while the vogue of such consumerism lead to the damage of ecology. As the living standard enhanced, substance level has met people’s satisfaction, and a higher quality of life has been pursued. When suffering from the consequences of development which at the expense of environment, people made urgent call for the arrival of ecological civilization. They aware of the need to establish the concept of ecological consumption and practicing the way of it. In this year, the economic report of China put forward clearly that consumption should be put on the priority list of economic stimulating. At the same time, the requirement of adapting to new normal made ecologic consumption an optimal optional development path domestically. So the breakthrough point of ecologic consumption has been put forward on the basis of summary and analysis of research theory, and defined difference and relation between ecological consumption and its related concept independently. Through the analysis and elaboration of ecological consumption idea of Marxism and the theory of western economics, the theory basis which applied to ecological consumption has been established. Then analyzed the principles and methods of current consumption target both at home and abroad. The index system of ecological consumption situation of China has been built by the reference of such narrative like ecological footprint, consuming target in green economy, cycle consumption evaluation system, sustainable consumption assessment system.Selecting the appropriate level indicators from the aspects of economic development, social harmony, ecological balance and environment resources to evaluate the current situation of China, the existing problems can be found. And only from the quantitative analysis of data can the regularity and development trends of ecological consumption be mastered and understood profoundly, comprehensively and correctly. And then the local government and department can formulate consuming plan, policy and regulation measures, etc. to ensure the achievement of sustainable economic development strategy. And then through the analysis of factors affecting the ecological consumption, and the factors of main and object consumer, and the social consumer environment, to make comparative analysis.then using the knowledge of economics to analyse the economic effectiveness and economic significance of ecological consumption economics. At the same time, comparing the relying force which is spreading at home and abroad, namely, the influence of consumers, non-governmental organizations, government and enterprises during development, can the reference significance be figured. In the last chapter it mentioned the recommendations of the enhancing path of ecological consumption from the aspects of awareness, institution and technology respectively.