China’s Consumption Habits Study The Evolution Of Marxist Thought Consumption Horizon

Consumption is the most important issue of human society, Marx through the interpretation of the capitalist mode of production and lifestyle, from consumption and production, consumption and distribution, consumption and exchange of the dialectical relationship between the dialectical relationship between consumption and human free and comprehensive development, the dialectical relationship between the consumer and the environment three aspects elaborated the important role of the consumer in the social sphere of production and personal life, criticized the violation of human comprehensive development of consumer alienation, also pointed out that personal consumption activities, it is necessary to avoid the lack of consumption, but also to exclude excessive consumption, coordination and common development between man and nature, building Marxist Ecological consumption.Evolution since the founding of New China’s consumption habits, reform and opening up and held eighteen nodes.Before the reform and opening up, influenced by the level of development of social productive forces, special political events and people’s subjective reasons consumer demand, consumption habits conservative, wind thrift consumption of widespread popular. During this period of eighteen held before the consumption habits to break the shackles of traditional consumer attitudes and political ideas, new consumption patterns, new consumer goods, new consumer attitudes gradually emerged to promote the consumption habits from conservative to open change, but also spawned a number of bad consumer attitudes and consumer behavior, luxury consumption of the wind is also intensified. After eighteen held within the ruling party since the party’s work style construction to bring the demonstration effect and warning people consumer demand and a shift in consumer attitudes rose from the pursuit of material consumption to double to meet the spiritual and material, plus the face of severe resources and environment situation, the construction of ecological civilization has been elevated to a new height, frugal consumption and ecological consumption gradually become the mainstream.Since the founding of the evolution of consumer habits, reflects the different historical periods in consumer attitudes and consumer behavior, in the process changing, reflecting the extravagant consumption, excessive pursuit of individual consumption, wasteful consumption of three kinds of alienation phenomenon of consumerism, alienation consumption destroyed the harmonious relationship between man and nature, man’s natural digestion and social properties, deterioration of the social atmosphere in the face of consumer alienation increasingly common situation, in order to build the core of Marxism ecological consumption of rational consumption habits imperative.Adhere to the guiding status of Marxism in the ideological consumption, strengthening the propaganda of the mainstream ideology, promote the spread of Marxist ecological view of consumption; and develop a more perfect severe ecological consumer laws and regulations of Work to Promote political wind with folk, from the construction of the Party begin to reverse the social atmosphere, build a reasonable fashion consumer society.